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The Selling Experience

Everything you need to know about putting your home On the market, accepting an offer, and closing on your home.

Our Advantage

When your home is represented by the Sotheby's International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to a highly qualified global clientele. This coupled with Kristofor Carnegie a top agent in San Diego's luxury and architectural communities, creates a unique collaboration, matching amazing people to extraordinary homes.

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1: Preparing the Home

We have a network of hand selected vendors including, but not limited too, home improvement services, handymen, movers, house cleaners, window washers, landscapers, and stagers to assist in getting your home market ready.

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2: Professional Photography

Coordinate interior/exterior shots & aerial drone photos. There will be many photos taken of the home and we will curate a presentation which includes the very best photos to market your home.

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3: Property Video & Virtual Tour

Create a story about the home and local lifestyle, while using the latest trends and technology to capture the audience.

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4: Set the Price

We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your timeframe.

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5: Marketing Writing

Draft the property description highlighting the best features of the home while incorporating SEO (Search Engine Optimization) content.

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6: Individual Property Website

Dedicated to your home with a custom domain name, photography, video, virtual tour, and featuring all property details. All print and digital marketing will drive traffic to this website with analytics provided.

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7: Launching the Listing

Launching the listing in the Multiple Listing Service (MLS) syndicates the property to all secondary sites world wide.

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8: Strategic Marketing Advantage

Custom plans for your property, including digital, print and social media, created by the finest professional in-house marketing team.

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9: Property Brochure

A professionally printed brochure highlighting the best photos, including all of the features, and upgrades of your home.

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10: Social Media

With thousands of followers on my Personal/Business social media sites, your property will be seen by many of my clients, colleagues, friends and family, as well as sponsored content across many of the demographics looking to by a home like yours.

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11: Newsletter E-blasts

We create a e-blast we send to local top producing agents, Sotheby’s Associates, and my prestigious clients that’s ever growing.

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12: Digital Presence

Your property is displayed globally across more than 5,000 websites.

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13: International Network and Affiliations

We have a network of approximately 24,000 expert associates in 75 countries.

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14: Local and Global Media Partnerships

Content delivered locally and globally to influential media partners to build loyalty, brand awareness and traffic.

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15: Global Relocation and Referral Services

Information on your property will be showcased to corporations and transferees relocating into the area which will increase your exposure to incoming buyers. Last year, one in four buyers was from out of town.

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16: San Diego Union Tribune

We have a dedicated marketing partnership where we feature our listings twice a month throughout many of their local publications such as the Del Mar Times, Solana Beach Sun and the Carmel Valley News.

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17: San Diego Premier Magazine

This magazine reaches homeowners through their mailbox, where they shop, where they dine, and where they do business.

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18: Listing Management and Support

A commitment to providing the support and services to guide you every step of the process.

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19: Transaction Management

Our full-time transaction coordinator will manage the details of your transaction to ensure a timely close.

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20: A Dedicated Agent

Kristofor Carnegie will be your sole point of contact throughout the duration of the transaction, as well as handling all negotiations directly while overseeing every aspect of the entire transaction.

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